I have purchased supplements and pill form many times. I take them for a few days and just give up because of the hassle of it all. I absolutely love this product for a few reasons. It’s so easy to just add to some water and it tastes amazing, no gagging on huge pills. Also, With taking a multiple vitamin and other supplements I always found that clearly my body was not absorbing as much as I wanted it to because my urine was bright yellow. With root’d I can see that my body is actually absorbing the vitamins and minerals. It’s only been about 2 1/2 weeks since I started taking this daily and I am noticing a difference in my sleep patterns and my energy level.