Are Postnatal Vitamins Necessary? Read this Before Buying!

Are Postnatal Vitamins Necessary? Read this Before Buying!

Stepping into motherhood is a beautiful journey, filled with joy, laughter, and a few learning curves. As you embrace this new chapter, the realm of postpartum care offers a plethora of choices. Shelves are lined with postnatal vitamins, each claiming to be the missing piece in your care routine. But are these postnatal supplements genuinely vital? Or is it just some fancy marketing, with our trusty prenatal vitamins already doing the job? Let's dive in!

What's the Difference Between Prenatal and Postnatal Vitamins

In a nutshell, prenatal vitamins are designed to be taken before and during pregnancy, while postnatal vitamins are touted to be essential for mothers in the post-birth period, aiming to support recovery and breastfeeding. BUT, the difference isn't as black and white as it might seem.

Prenatal vitamins, such as Root'd, are packed with all the nutrients essential for a healthy pregnancy, such as folate (vitamin B9) to help prevent neural tube defects, iron to increase blood volume, and calcium to support your baby's teeth and bone development.* They are formulated to ensure that both you and your baby get everything you need to thrive during those critical nine months.* Postnatal vitamins, on the other hand, are marketed as the perfect solution for new moms in their post-birth journey. They tend to emphasize nutrients that support lactation, like vitamin B6 and iodine, and aim to replenish depleted stores of certain nutrients after pregnancy.*

Here's where it gets interesting. The truth is many prenatal vitamins already contain the essential nutrients you need post-birth, especially if you are breastfeeding. * Your body has grown accustomed to prenatal vitamins over the course of your pregnancy, and suddenly switching to a new formula may potentially disrupt the delicate balance of nutrients you've established. Moreover, suppose the postnatal supplement comes in a different form than your prenatal (for example, switching from a powder to a pill or gummy); your body might not absorb the nutrients as effectively, which could potentially leave you and your baby shortchanged during a time when nutrition is vital.

Should You Take Postnatal Vitamins? 🤔

Short answer: NO. So, why do brands insist on selling postnatal products? The answer lies in marketing strategies. By creating a separate category for postnatal care, brands can target vulnerable new mothers who may feel overwhelmed and uncertain about their postpartum journey. While the postpartum period is undoubtedly a significant transition for new mothers, it's essential to critically assess whether these postnatal products are bringing anything new to the table compared to prenatal vitamins.

The postpartum period is often misconstrued as a separate phase that requires its own set of products and care. However, the necessary nutrients for recovery and breastfeeding are essentially the same as those needed while you're trying to conceive and during pregnancy. Prenatal vitamins, with their rich nutrient profile, continue to be beneficial during this time.

Take a moment to closely compare, and you'll discover that many postnatal vitamins share similar, if not the same, ingredients as prenatal vitamins. So, what's the main difference? It all boils down to the marketing bluff!😒 Brands have cleverly positioned postnatal products as a necessity for new moms like you, creating a perceived need that they are here to fill.

Stay Root'd Through Pregnancy and Beyond

Root'd prenatal is a broad-spectrum multi+hydration supplement formulated with the most bioavailable and high-quality ingredients to support you throughout your pregnancy journey, including the postpartum period. The essential nutrients in each Root'd pack remain beneficial for your recovery after childbirth and while breastfeeding. Iron is there to help replenish any blood you may have lost during delivery, calcium to support your bone health, and electrolytes to keep you well-hydrated while breastfeeding.*


Prenatal care is not limited to the nine months of pregnancy. It begins even before conception, with pre-pregnancy planning and preparation. Taking care of your body and overall health before getting pregnant is crucial for a healthy pregnancy and successful postpartum recovery. This includes maintaining a balanced diet, regular exercise, and consulting with healthcare professionals to address any pre-existing conditions or concerns.

Your postpartum journey is a time of adaptation and recovery, and ensuring you have the right nutritional support is key. Despite the tempting claims of postnatal products, you now have the knowledge to see through the marketing and make the best choice for you and your baby. We, your Root'd fam, are always here to support and empower you with the knowledge to make the best choices for your new chapter in motherhood. Leave a comment if you find this blog helpful, or drop any questions below, and we’ll dive deeper!

Cheers to your health, and congratulations to your bundle of joy, Momma! 🥰🤱

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